Lee Esposito Associates

Publicity + Media Relations Services

To make sure consumers hear your message about your brand, product, or service, Lee Esposito Associates offers a wide variety of publicity and media relations services.

Whether your goal is to publicize a new product launch, to become a nationally recognized authority in your industry, to increase brand recognition and loyalty in sales regions around the country, or simply to gain a better foothold in your major markets, our seasoned media relations professionals can help you build your customer and client base.

Let us formulate the most effective publicity and media relations package to meet your needs. Some strategies we may suggest include:

Media lists. Combining the media relations industry’s most comprehensive publications database with contacts we have carefully cultivated, we assemble precisely targeted lists of journalists most likely to hear your message.

News angles. We partner with you to discover what makes your organization and its products or services unique, interesting, and -- most importantly -- newsworthy.

News releases. From the angles we develop, we write news releases that grab the attention of journalists on our media lists, whether it’s a Wall Street Journal reporter or a local News at Noon producer.

Editorial calendars. We research the editorial calendars of thousands of publications and broadcasts across the country (or just across town) to find the best opportunities to communicate your message.

Direct pitches. We make personal contact with journalists when we need to take your message directly to the most influential editors and reporters.

Byline articles. Tapping your expertise, we ghostwrite articles and executive opinion pieces under your name and place them in publications that reach key audiences. We can also provide reprints of the published article to send to your customers and prospects.

Books. Taking the byline articles program to the next level, we can ghostwrite a booklet- or book-length manuscript and help you find a publisher.