Publicity + Media Relations Services
To make sure consumers hear your message about your brand, product, or service,
Lee Esposito Associates offers a wide variety of publicity and media relations
services.
Whether your goal is to publicize a new product launch, to become a nationally
recognized authority in your industry, to increase brand recognition and loyalty
in sales regions around the country, or simply to gain a better foothold in
your major markets, our seasoned media relations professionals can help you
build your customer and client base.
Let us formulate the most effective publicity and media relations package
to meet your needs. Some strategies we may suggest include:
Media lists. Combining the media relations industry’s most comprehensive
publications database with contacts we have carefully cultivated, we assemble
precisely targeted lists of journalists most likely to hear your message.
News angles. We partner with you to discover what makes
your organization and its products or services unique, interesting, and --
most importantly -- newsworthy.
News releases. From the angles we develop, we write news releases that
grab the attention of journalists on our media lists, whether it’s a
Wall Street Journal reporter or a local News at Noon producer.
Editorial calendars. We research the editorial calendars of thousands
of publications and broadcasts across the country (or just across town) to
find the best opportunities to communicate your message.
Direct pitches. We make personal contact with journalists when we need
to take your message directly to the most influential editors and reporters.
Byline articles. Tapping your expertise, we ghostwrite articles and
executive opinion pieces under your name and place them in publications that
reach key audiences. We can also provide reprints of the published article
to send to your customers and prospects.
Books. Taking the byline articles program to the next level, we can
ghostwrite a booklet- or book-length manuscript and help you find a publisher.