Food, Beverage + Packaged Goods
The Food, Beverage, and Package Goods industry is one of our
areas of expertise.
We not only specialize in generating media coverage, but also
oftentimes recommend
specific public relations strategies for our clients.
Personal appearance programs. We can recruit a media-savvy
home economist
to demonstrate your product on local television news programs,
reaching vast
numbers of consumers who will be prompted to try and buy your product. In
addition, the home economist can meet with and distribute product samples
to food editors at targeted newspapers, increasing the likelihood of media
coverage.
Spokesperson media training. Rather than finding talent
outside your company,
we can coach you or another executive within your organization to take your
message to industry analysts, editors, and consumers with our
unique "Tablespoons
and Teleprompters" training program.
Media tour preparation. Whether you choose to recruit outside talent
or become your own company spokesperson, we can create efficient
media tours
that maximize the number of television news appearances and interviews with
print journalists. Our office can arrange all transportation,
hotel accommodations,
and limo service or rental car for the appearances.
Recipe development. We can work with home economists and
nutritionists
to create delicious and enticing recipes using ingredients produced by your
company. The recipes can be the central element in news releases,
demonstrated
on-air by you or your spokesperson, or collected into a cookbook
to give away
as a promotional item.
