Marketing Communications Services
Lee Esposito Associates' communications professionals can get your message
out through channels in addition to the media. When you need to add other
elements to your marketing mix and boost your marketing plan's effectiveness,
we can create a communications program that may include:
Brand identity development. Need help deciding what your message should
be in the first place? We can consult with you to craft a powerful brand identity
that will gain mind share and market share.
Collateral development. For the times you'd like complete control over
the expression of your message, we can design, write, and distribute organization
newsletters, sales brochures, other promotional pieces, or company histories.
Product promotion. Looking for a quick bump in sales? We can prompt
consumer action through our persuasive Free Standing Inserts (FSIs -- coupon
flyers inserted into Sunday newspapers), or through compelling contests and
sweepstakes.
Customer relations management. To keep your brand top of mind, we can
help you create e-mail newsletters that drive consumers to your Web site,
and we can supply you with reprints of articles about your business or products
to distribute to prospects or valued clientele.
Internet marketing. As you adapt your marketing strategies to meet
the changing demands of new media, we can show you how to create a
Web site that attracts more visitors, better reflects your brand, and
has higher visibility in popular search engines.