Long-Term Care, Senior Housing + Elder
Care
The long-term care, senior housing, and elder care field is our other area
of expertise. We not only specialize in generating media
coverage, but oftentimes
recommend specific public relations strategies for our clients.
Publicity coaching boot camp. Our boot camp helps
organizations increase
their visibility and improve their media relations track record.
These customized
half-day, one-day, or two-day programs teach residence,
marketing, and community
relations directors how to develop hard-hitting news angles,
write attention-getting
news releases, and work effectively with reporters and editors to generate
positive news stories about their organizations.
Social media marketing. Traditional media relations activities often
are the first steps of your social media marketing efforts. We can create
a process that will incorporate your off-line publicity success into your
organization’s on-line public relations efforts and social
media networks.
Our social media campaigns integrate your Facebook page with other social
media Web sites, such as Twitter, LinkedIn, and YouTube, to
extend your marketing
reach on-line.
Speech writing. Our expertise includes writing keynote conference
speeches, luncheon addresses, and welcoming remarks at
ribbon-cutting events
for a wide range of clients. We understand the difference between
the written
and spoken words; what looks good on paper might not sound good spoken. We
make sure the words on paper match your speaking style and
inflection, while
getting your key message points across to your audience.
Editorial board visits. Sometimes it’s best to take
your message
directly to the media by face-to-face meetings with the editorial boards to
educate them on your organization and its mission. We develop the
media campaign
goals and tactics, design and conduct media training sessions for
your organization’s
representatives, and craft key message points for them to take on
their visits.
In addition, we create informative leave-behind press kits, including fact
sheets, white papers, and others representative opinion pieces.
Special assignments. When it comes to producing a
groundbreaking ceremony,
launching publicity campaigns to open a new building, or raising
the visibility
of a key executive, we can help you achieve success on these and
other special
projects. Our goal is to understand your public relations objectives, and
design a communication campaign that accomplishes your short-term marketing
goals to establish your long-term business success.
